The work of Russian artist Kazimir Malevich, pioneer of non-objective abstract art at the beginning of the 20th century, inspired Agit-Pop, my content and apparel start-up, which creates progressive, satirical, original art you can wear.
The artist had a side hustle as one of the pivotal figures in Agitprop's creation before Communism dragged its good name through the mud.
For a brief moment after the 1917 Russian revolution, the Soviet state looked like it would become a new Camelot. With promises that included the redistribution of wealth and economic, social, and political equality for women. The revolution was broadcast through Agitprop, the Department of Agitation, and Propaganda. The department's "social media" - a fleet of Agit-Trains painted with graphic and satirical art; which crisscrossed Russia, kitted out with onboard printing presses, radio transmitters, and movie theatres.
"The End of an Error?" is my first limited-edition capsule collection and a nod to Malevich's Suprematist Compositions from 1916. The art is printed on sweatshirts handcrafted in Canada by House of Blanks and Roopa Knitting Mills, the world's best fleece makers.
A percentage of each sale goes to Food Bank For New York City, working to end food poverty for 1.5 million New Yorkers.
Agit-Pop's Twitter handle has earned 180M impressions, 14M video views, and 80K followers in just over two years. A few notable likes, retweets, and replies: Judd Apatow, Patricia Arquette, Paul Feig, Adam McKay, Kara Swisher... oh, and Cher.
I'm the owner and creative director of the brand. Before Agit-Pop, I worked in digital media. A highlight was writing and directing a short film featuring Katie Holmes.
I'm an Australian American and an alum of GQ, Interview, and Instyle - Bradley Young.
Discover more Agit-Pop originals.