I've always been fascinated by the Russian artist Kazimir Malevich, who pioneered the development of non-objective abstract art at the beginning of the 20th century.
The artist's "Black Square, (1915)," arguably one of the most important paintings in history, continues to resonate. Malevich described the work as "meant to evoke the experience of a black void surrounded by white emptiness of a liberated nothing." In 2021 it's hard not to interpret the art as a representation of America's failure to fully embrace the Black Lives Movement, notably with the tone-deaf proliferation of "black square" Instagram posts on #BlackOutTuesday in June.
Malevich's work inspired Agit-Pop, my content and apparel start-up, which creates progressive, satirical, original videos, and art you can wear.
The Russian artist had a side hustle as one of the pivotal figures in Agitprop's creation before Communism dragged its good name through the mud.
For a brief moment after the 1917 Russian revolution, the Soviet state looked like it would become a new Camelot. With promises that included the redistribution of wealth and economic, social, and political equality for women. The revolution was broadcast through Agitprop, the Department of Agitation and Propaganda. The department's "social media" - a fleet of Agit-Trains painted with graphic and satirical art; which crisscrossed Russia, kitted out with on-board printing presses, radio transmitters, and movie theatres.
"The End of an Error" is my first, limited-edition, genderless, capsule collection, and a nod to Malevich's Suprematist Compositions from 1916. The art is printed on sweatshirts handcrafted in Canada by House of Blanks and Roopa Knitting Mills, the world's best fleece makers.
A percentage of each sale goes to Food Bank For New York City, working to end food poverty for 1.5 million New Yorkers.
From a standing start two years ago, Agit-Pop's Twitter handle has earned 160M impressions, 13M video views, and 83K followers. A few notable likes, retweets, and replies: Judd Apatow, Patricia Arquette, Paul Feig, Adam McKay, Kara Swisher... oh and Cher.
I'm the owner and creative director of the brand. Before Agit-Pop, I worked in digital media. A highlight was writing and directing a short film featuring Katie Holmes.
I’m an Australian American and an alum of GQ, Interview, and Instyle - Bradley Young
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